The finished commercials include some dark-skinned Hispanics and Native Americans.
The Tourism Department said they are focusing on airing the campaign in neighboring states because residents there are within driving distance and can make a quick trip here. They will expand the ads to other areas in the fall.
Copyright 2013 KRQE TV. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Did you like this article? Vote it up or down! And don't forget to add your comments below!
New Mexico is located in the southwestern region of the U.S. Inhabited by Native American populations for many centuries, New Mexico has also been part of Imperial Spain, part of Mexico, and a U.S. territory.